Service
工业设计 / Industrial Design
Category
包装视觉 / Packaging Visuals
Date
2019-10
Designer
Dragon TAN
Overview / 项目简介
Philosophy / 产品理念
市面上大多数茶包标签,往往仅承担品牌标识与信息传递的功能,在使用过程中缺乏情感联结与仪式感。《停靠瞬间》重新思考了标签的角色——它不仅是信息载体,更是体验的一部分。
本设计将茶包标签转化为“一只飞舞的蝴蝶”。通过折纸结构,在标签中央开设精巧切口,使其在对折后自然形成停驻于杯沿的立体形态,仿佛一只轻盈降落的蝴蝶。
当花茶在热水中舒展、香气渐渐弥散的瞬间,蝴蝶与花香形成隐喻性的呼应:标签不再是静止的附属物,而成为场景的一部分。轻轻晃动标签,蝴蝶仿佛振翅;再次将其停靠于杯沿,则宛如被花香吸引而来的生命体。
这一设计通过“结构 + 动态 + 嗅觉联想”的结合,赋予日常饮茶行为以诗意与生命感,使短暂的泡茶时刻,成为一个可被感知与记忆的“停靠瞬间”。
Most tea bag tags on the market primarily serve as carriers of branding and information. While functional, they often lack emotional resonance and a sense of ritual during use. “The Moment of Perching” reimagines the role of the tag—not merely as a label, but as an integral part of the user experience.
In this design, the tag is transformed into a “fluttering butterfly.” By applying principles of origami, a subtle slit is introduced at the center, allowing the tag to fold into a three-dimensional form that naturally rests on the rim of a teacup—like a butterfly gently landing.
As the floral tea unfolds in hot water and its aroma begins to diffuse, the butterfly becomes a metaphorical extension of the scent. The tag is no longer static; it participates in the moment. When gently moved, it appears to flutter with life. When placed back on the rim, it evokes the image of a butterfly drawn by the fragrance.
Through the integration of structure, motion, and olfactory imagination, this design brings poetic vitality to an everyday ritual—transforming a simple act of tea brewing into a memorable “moment of perching.”