洞察

X

重构

MORE THAN A DESIGN STUDIO

A PRODUCT INNOVATION PARTNER.

BEYOND THE ORDINARY

CREATE THE CLASSIC

不止设计,更是产品创新合作伙伴。

创造经典
X BEYOND THE ORDINARY, CREATE THE CLASSIC X
“专注为品牌注入活力”
99%系统解决方案 × 1%设计灵魂 = 创造经典

99% SYSTEM SOLUTIONS × 1% DESIGN SOUL = CREATING THE CLASSIC

X BEYOND THE ORDINARY, CREATE THE CLASSIC X
是否遇到以下困扰
·凭感觉开发 产品方向不清晰·
·拼价格,没利润 同质化严重·
·用户记不住 外观没有记忆点·
·没销量 做出来才发现市场不买单·
创新源于果断的决策,抛弃固有思维 —— 让我们一起创造经典

Innovation stems from bold decisions.Break free from conventional thinking.—— Together, We create the classic.

从洞察到上市,我们将创意转化为真正成功的产品
From insight to launch, we turn ideas into market-winning products.

1% DESIGN :

·关注“产品是否成功”

·从策略到落地全链路参与
·对市场结果负责

我们交付的不是设计,而是结果。

1% DESIGN :

·Focus on whether the product succeeds
·Engage across the entire process—from strategy to execution
·Take responsibility for market outcomes

We don’t deliver design — we deliver results.

X BEYOND THE ORDINARY, CREATE THE CLASSIC X
为什么与我们合作

Why Partner With Us

传统设计公司 :

关注“设计交付”·
停留在外观与创意层·
与商业结果弱关联·

Traditional Design Firms :

Focus on design deliverables·
Limited to aesthetics and creative expression·
Weak connection to commercial outcomes·

X BEYOND THE ORDINARY, CREATE THE CLASSIC X
从洞察到上市,我们对最终结果负责。

From insight to launch, we take responsibility for the result.

长期共赢——战略产品合作伙伴

Long-Term Partnership for Mutual Success.
Strategic Product Collaborator.

X BEYOND THE ORDINARY, CREATE THE CLASSIC X
What We Do

在传统设计服务之外,我们以“产品成功”为首要目标,

通过系统化的方法,将用户洞察、产品策略、设计创新与量产落地整合为一体。

我们不只解决“设计好不好看”,

而是帮助客户解决更关键的问题:

- 产品是否具备市场竞争力

- 是否能打中真实用户需求 - 是否具备清晰的商业逻辑 - 是否可以高效落地并实现规模化

设计只是过程,产品成功才是结果。

A Product Innovation Partner, Not Just a Design Studio


Beyond traditional design services, we take product success as the only goal.

Through a systematic approach, we integrate user insights, product strategy, design innovation, and mass production into one cohesive solution.

We don’t just answer “does it look good?”

We help solve what truly matters:


- Does the product have real market competitiveness?
- Does it address genuine user needs?
- Does it have a clear and viable business logic?
- Can it be efficiently executed and scaled?

Design is a process — product success is the result.

SERVING / 服务
1 - 产品策略 / Strategic Innovation -
市场分析 x 用户洞察 x 产品定位 x 价格策略 x 功能定义
Market Trend Analysis × User Insight × Product Positioning
Pricing Strategy × Feature Prioritization

2 - 设计创新 / Design Innovation -

工业设计 x CMF设计 x 结构设计 x 包装设计 x 品牌视觉语言建立 x 视觉效果图 x CG动画
ID Design × CMF Design × Structural Design × Packaging Design
Brand PI Language Development × Visual Rendering × CG Animation

3 - 研发与量产支持 / Engineering & Mass Production Support -

结构优化 x 成本控制 x 模具对接 x 供应链协同 x 质量管理支持 x 量产留痕追踪管理
Structural Optimization for Mass Production × Cost Control Strategy
Tooling & Manufacturing Coordination x Supply Chain Support
Quality Management × Production Traceability Management

4 - 商业支持 / Go-to-Market & Sales Support -

产品视觉 x 卖点提炼 x 电商内容 x 产品系列化延展 x 众筹/出海产品建议
E-commerce Visual Strategy × Key Selling Point Refinement
Hero Images & Product Page Design

5 - 知识产权布局支持 / Intellectual Property Support -
专利壁垒策划布局 x 版权保护策略 x 专利风险控制 x 律师维权咨询
Patent Strategy & Barrier Planning × Copyright Protection Strategy Patent Risk Control × Legal Advisory for Rights Protection
从洞察到上市,我们将创意转化为真正成功的产品。
From insight to launch, we turn ideas into market-winning products.
服务流程
Service Process

我们采用一套从0到1再到100的产品创新路径:


1. Insight → 洞察驱动

以市场趋势与用户需求为起点,而非主观创意


2. Strategy → 产品定义

明确价格带、功能优先级与产品定位


3. Design → 系统设计

整合工业设计(ID)、CMF、结构与品牌语言


4. Engineering → 落地实现

同步考虑结构、成本与量产可行性


5. Launch → 商业转化

支持产品上市表达、视觉与销售逻辑构建


设计只是过程,产品成功才是结果。

We adopt a product innovation pathway from 0 to 1, and from 1 to 100:


1. Insight → Insight-Driven
Starting from market trends and user needs, rather than subjective creativity


2. Strategy → Product Definition
Define pricing, feature priorities, and product positioning

3. Design → Systematic Design

Integrate industrial design (ID), CMF, structure, and brand language


4. Engineering → Execution & Realization
Simultaneously consider structure, cost, and mass production feasibility


5. Launch → Commercialization
Support product go-to-market, visual communication, and sales logic


Design is a process; product success is the result.

X BEYOND THE ORDINARY, CREATE THE CLASSIC X
WORKS

Home & Daily Essentials

Pet Supplies

Beauty & Personal Care
智能硬件
Smart Hardware
医疗健康
Medical & Health
智能家电

Smart Home Appliances

工业、商用

Industrial & Commercial Use

Art & Other